A new campaign, a new creative, a new motivational consumer competition. It all starts in mid-February for our client Miele. Although Ester Ledecká was rehabilitating from a collarbone operation at the turn of the year and therefore did not race, we have no doubt about her winning abilities. That’s why the best in laundry care is once again being promoted by the best downhill skier and snowboarder, fresh from winning the 2022 Sportswoman of the Year title, who can appreciate the unique care systems for sports and outdoor clothing that Miele offers for its washing machine models. The visuals will not only be seen in the traditional media mix, the campaign will also run in the most popular Czech and Moravian ski resorts.

 

 

 

+420 543 210 551

 recepce@kpa.cz

Fakturační údaje 

PRAHA

Jinonická 804/80
150 00  Praha, Košíře

BRNO

Havránkova 51/73
619 00  Brno, Dolní Heršpice

Follow us on:

: